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PAN

Visual Concept Development  |  January 2018

”PAN - Dutch Mini Pancakes” was looking for a visual concept to fully convey the deliciousness of their product.

The logo is a modern take on traditional classic logos, reflecting the fact that this is a traditional dutch recipe. The main part of the logos (pan) is hand-lettered, and styled to evoque deliciousness.

There are several variations of the logo, that play with words (the main characteristics of the brand), and that can be used in patterns, which are informative and fun.

The color scheme was kept simple, to bring full attention to the more elaborate logo. Warm colors were chosen to accentuate how delicious the pancakes are.