Pediatrics Report

Identity, Editorial Design  |  September 2016


Filipa Marçal is a passionate pediatrician who contacted me to help her with her CV. This consists not only of a presentation of her main skills and experience, but also a detailed account of her interning years over more than 200 pages. One of the goals was to make it organized, accessible and pleasant for the reader. The other goal was to make it visually distinctive and interesting. Filipa loves Pediatrics because, unlike other fields in medicine, it is not so often concerned with treating an immediate condition, but with helping individuals grow and achieve their full potential. In their first years, this is done mostly by playing and experimenting with colors and shapes, thus the playful use of these elements in the report. They are applied to circles that represent different phases or cycles - of the child's progress, as well as Filipa's.