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0. The Brief


The brief was to develop a name and a logo for a Manpower Company that supplies Human Resources when and where their Clients need it.

 

1. Concept ExploratioN

- Growth & Excitement
- Cooperation & Harmony
- Speed & Flexibility
- Delivery & Dependability


2. NAME OPTIONS

 

Thrive

- Succeeding together.
- Together, we achieve more.

This option would be used with a specific visual mark - that of a clover, which is a symbol of properity, success and accomplishment - which goes with the word “Thrive” perfectly. The three leaves of the clover would represent the company, the Client, and the workers. The word Thrive also evoques the prefix “tri-”.

Flow

- Smoother Success.
- A smoother path to success.
- We carry you through.

Conveys the idea that everything is handled with ease and that the Client doesn’t have to worry when working with you. Also, it can be seen as more literal and businesslik, since the work involves handling flows.

Élan

- Making Momentum.
- We make it happen.
- Swift Solutions.

Originally a french word, it is however used in many languages. It is close to meaning to words such as vivacity, impetus, panache, spirit, vigor...

Lynx

- Swift Solutions.
- We make it happen.


Lynx - a member of the feline species, associated with nobility of character and loyalty. The subspecies is of a smaller size and typically lives in mountainous and uneven terrain - an analogy for the environment which you help your Clients navigate. The word can also be read as “Links”, which is what you, as an intermediary, provide - where before there was a gap or a need.

Trampoline

- Reach for success.
- Reaching new heights.
- Stretching the limits of success.

The trampoline keeps the athlete from falling, and - more that that - propels him powerfully into the air, so he can show his talent. It is also elastic, so it has this idea of always stretching a little further if you push it.

Dynamo

- Lending power to your business.
- Boost your business.
- Supporting your success.

Can mean: 1. an electric generator, especially for direct current; 2. an energetic, hardworking, forceful person. This would convey the idea of the company as a source of energy and power.

Halcyon

- Smooth sailing for your business.
- Steady solutions for your business.
- Helping you grow.

Can mean:
1. calm; peaceful; tranquil: halcyon weather.
2. rich; wealthy; prosperous: halcyon times of peace.
3. happy; joyful; carefree: halcyon days of youth.
4. a mythical bird, usually identified with the kingfisher, said to breed about the time of the winter solstice in a nest floating on the sea, with power to charm winds and sea into calmness.

Zenith

- Reach for success.
- Reaching new heights.

Zenith is the highest point of a mountain - so this is about reaching as high as you possibly can, which is what you help your Clients do. Other possibilities: “Apogee” or “Vertex”.

 
 

3. Logo options

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THRIVERA

Naming and Logo Exploration  |  March 2018

The brief was to develop a name and a logo for a Manpower Company that supplies Human Resources when and where their Clients need it. The main goal was to convey a sense of prosperity, harmony and cooperation for the three parts involved in this business (the Company, the Clients, and the Human Resources), as well as dynamism and quick delivery.

Several name options were explored, and Thrivera was the chosen one, for which several visual options were then explored - as summarily presented above.